MINISO Nigeria is the Nigerian branch of the global retailer MINISO, which offers affordable, high-quality products across lifestyle, travel, accessory, and office essentials, prioritizing simplicity, naturalness, and joy for customers. MINISO Nigeria provides a wide range of items like water bottles, bags, makeup, stationery, and toys through its stores in locations such as Abuja and Lagos. The company is a part of MINISO's global expansion strategy, bringing the fast-fashion retail trend of "superior products consumption" to the Nigerian market